Feeding a Rapidly Expanding Population Essay Example | Topics and Well Written Essays - 750 words

Feeding a Rapidly Expanding Population - Essay Example First, demand for food is changing fast across the globe. This comes as a result of a larger and wealthier population that has cut straight into the global food supply chain. Second, as food producers seek to produce more, they are required to demonstrate and practice acceptable levels of social and environmental responsibility. The third is the need to eliminate hunger among the world’s most impoverished populations. These three dimensions form the ultimate solution to the problem of feeding nine billion people. In an effort to address these three dimensions of the food problem, it is important to come up with better approaches to meeting the global food demand, which should ensure that, while not much of the uncultivated land will be cultivated, more and higher quality food will be produced. The next section discusses the measures that should be taken in an effort to fulfill this objective. Effective Measures As Godfray and his analysis group have noted, the three-dimensional food problem that is facing the world needs to be addressed by significant changes in the process of food production by the producer and food access by the consumer. In other words, it is important, in an effort to solve the food problem, to execute an overhaul in the global food supply chain in an effort to accomplish the extent of efficiency that was witnessed in the previous three centuries. This is a goal that the world food production chain will have to focus on despite the hurdles that come with the constraints of natural resources.

Marketing plan for NIKE Essay Example | Topics and Well Written Essays - 3000 words

Marketing plan for NIKE - Essay Example Nike was founded on January 25th 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company adopted the name Nike on May 30, 1978 and began marketing its products and services under its own brand. Today, the company operates retail stores under the Niketown name. In addition, the company is known worldwide for sponsoring a great deal of sports activities and supporting many sports teams. The Nike brand is presently found in many countries across the world notably in the United States, Europe, Asia Pacific and the Americas (Esty & Winston, 2009). Courtesy of its innovative design and effective marketing strategies, the company has obtained a very huge position in the sports markets in these regions. More importantly, Nike’s products are usually associated with high quality and this has been a major boost for the company over the years. Situation analysis Company mission and objectives Nike has always been focused to the realization of its goals, mission and object ives. More importantly, the organization has a strong sense of values which have created a kind of organizational culture often admired by many organizations. The mission of the organization is â€Å"to bring inspiration and innovation to every athlete in the world† (Esty & Winston, 2009) In this regard, it is seen that Nike actually exists in order to ensure that the world is well supplied with quality equipment, shoes, apparels and other quality products. The focus of Nike is to bring a new reality to the world of athletics. In the same way, Nike’s vision stresses on the aspect of people and profit and the need to implement sustainable principles within the market. The organization greatly appreciates the dynamic nature of the market and is therefore at the forefront in instituting the very changes that are almost imperative for its continued success. One major goal of the organization is always the creation of partnerships in the hope of adding value. In this regard , Nike UK has been a strong force in creating valuable partnerships with other organizations and the social media which has seen the creation of such brands like Nike. A combination of these vision, values and goals have been the core marketing formula for the organization. In this regard, the organization has seen much progress and success (Rigsby & Greco, 2003). Products Nike engages in the production of various types of sports equipment. The initial products were track running shoes. However, the company has greatly diversified its product line and manufactures shoes, shorts, jerseys and base layers for various types of sporting activities. The Nike Air Max was the initial shoe line introduced by the company back in 1987 and has remained popular for a long time. Some of the recent products introduced include Nike NYX, Nike SB and Nike 6.0 Shoes all for skateboarding. Similarly, the company launched a type of cricked shoes known as Air Zoom Yorker which are designed to be very eff ective and are actually 30% lighter than the competitors in the market (Katz, 2012). While Nike is majorly known for athletics products, it should be noted that the organization actually produces an assortment of products for basketball, combat sports, golf, football and many other sporting activities. In addition, the Nike brand has been very popular across the world in youth, hip hop and Chav

Product Life Cycle (Response 3) Assignment Example | Topics and Well Written Essays - 250 words

Product Life Cycle (Response 3) - Assignment Example At the next level, is the life cycle of a specific product form – iPhone 4 -- within this larger product category. Finally, is the brand product life cycle which is given an adjustable managerial approach to keep it in the market at its value. The observed trend in the case of iPhone 4 is expected because the individual brand is the focus of management’s decisions(Hunt,2010). As marketing managers observe changes in the sales of their brands like in the case of iPhone 4, particularly if sales are perceived to be declining, changes are made in one or more elements of the marketing mix. These changes are focused towards offsetting, or reversing, sales declines. If successful, the declining sales trend always corrects itself, at least for a period of time. However, sales will again eventually decline and changes will again be made to some aspect of the marketing program (Hunt,2010). It should be apparent that these ongoing decisions to change elements of marketing programs will cause the trend or sales curves for individual brands to bounce around considerably. However, because the sales curves for many brands are summed to create the life cycle for the associated product form, and the curves for multiple product forms are summed to yield the life cycle for the entire product category, these latter two curves tend to be less erratic. This explains the consistency of iPhone 4 in its

How Entrepreneurial Firms from Developing Markets Are Using Unique Essay - 1

How Entrepreneurial Firms from Developing Markets Are Using Unique Business Models and Strategies As They Transition Into Emerging Multinationals - Essay Example The paper tells that the developed world markets have experienced an influx of multinational companies or rather corporations (MNCs) with economies for countries such as Brazil, Indonesia, Mexico among others being among the key locations for growth in the near future. In the attempt to find a niche in these global markets, most of the MNC’s have concentrated their focus on the established and wealthy elite who rank top on the economic pyramid. This has given rise to an â€Å"imperialistic form of a mindset† where the existing products are sold to the established markets in the global markets. By the maintaining the focus on the affluent consumers and some partner-organizations who participated actively in the formal economy, it implied that much of general consumer capabilities were being taken for granted. Low-income markets also referred to as the base of the economic triangle offers both tremendous opportunities to tap despite the unique challenges. In the recent ye ars, entrepreneurial firms from developing markets seem to have noted a loophole in the global market that when capitalized on can aid in the tapping of the untapped sectors of the market. Tapping on the opportunities and challenges at the base of the economic pyramid. The opportunities linked with the market at the base of the economic pyramid are gradually becoming significant to both business managers and scholars. There is evidently more than meet the sight when considering the consumers having annual purchasing power parity of 1500 dollars or even less. In fact, any business trying to find its footage in a new environment is bound to face quite a number of challenges. As a business strategy for new global ventures, entrepreneurs have been turning on to partner organizations for resources and expertise they are lacking. Just as is the requirement by most governments, it becomes indispensable that the new entrants in the global market have a corporate partner in the host country who will ensure market accessibility in the new economies. Moreover, the entrepreneurial firms that are entering the base of the pyramid strata of the market economy have had to expand dramatically the field of potential alliance partners.